Our Story

JuJuBe started in 2005 with the single belief that mom’s deserve more than just “cutesy” pink and blue prints and flimsy baby bags. They deserved a highly-durable, functional bag, where every stitch was crafted with care, and simply looking good wasn’t good enough. Fourteen years later we continue to design high-quality, stylish bags and accessories for families just like ours—fun, active, and always on the go. All of our bags are designed by our in-house design team, and we make it our mission to consider every detail of every product to ensure the highest-quality bag you need and deserve.

JuJuBe: Who We Are, What We Stand For

Our founders, Joe and Kristin, met while working together in the apparel department at Oakley. Joe was thinking about starting a bag company and, after talking with Kristin, they both realized that they had a lot of expertise to add to the diaper bag industry. With no experience in developing baby bags, but a wealth of experience in developing highly functional, fashion-forward products for top fashion brands like Oakley and ASICS, they began chatting online with Moms across the country, and JuJuBe began to take shape!

Joe and Kristin talked to moms about JuJuBe’s plans, showed them our product samples, and asked for their feedback. With their help, JuJuBe was able to create diaper bags, diaper backpacks, and totes that were high on style, function, and intelligence. This business model of involving our incredible community in our endeavours is the one that started JuJuBe, and it is still the model that sustains us. It is because of this that our best selling products are known for their thoughtful features—like stroller hooks, crumb drains, bacteria-resistant interiors, and ingenious pockets— small details that make a huge impact on our customers’ lives and ease on-the-go.

JuJuBe Cares: Our Community of Giving

We wouldn’t be here without our loyal JuJuBe community, and we pay that forward by striving to be a valued member of the global community. We donate a portion of the proceeds from every sale to fund breast cancer awareness and research. It’s a cause that’s close to our hearts, and we are proud of our efforts in this area.

Our Award-Winning Bags

We are overwhelmingly proud that together with our community, we created the perfect baby bag; a bag that has won many awards including the prestigious “Mom Must-Have Award” from What to Expect When You’re Expecting and the “JPMA Babylist Fresh Find Award.” We created a bag so thoroughly thought out, you will love it more and more each time you use it, and realize it’s just exactly what you need.

Our commitment to intelligent design shows in every item we produce, and our bags are tangible proof of our company-wide design philosophy. We want moms and dads to feel confident and supported as they move through their busy days at home, school drop off, and play dates. Our totes, diaper bags, backpacks, and accessories support the way you live. And while we’re beloved for our diaper bags, we design our pieces to have a timeless style and classic appeal you can use for work, travel and more… long after your littlest is out of diapers!

What Quality Means to Us

We believe in our products and care about every aspect of our bags, down to the last stitch. That’s why we offer a limited lifetime warranty for every single item. We expect you to get years of use out of your investment in a JuJuBe bag, and we stand confident in our product. We also produce easy-to-maintain designs with features like agion-lined interiors that deter the formation of bacteria and mildew, Teflon-coated exteriors to help keep your bags stain-free, and machine-washable materials that make upkeep a breeze.

Customer Experience at JuJuBe

Our bags aren’t the only way we make your life easier. We strive for impeccable customer service, and we want you to extract the maximum use and joy from your JuJuBe purchase. At JuJuBe, we offer free standard shipping on all orders as well as hassle-free returns. We’re always available if you need to contact us—we love to hear from our customers, so please don’t hesitate to get in touch at any point in your JuJuBe journey.

The JuJuBe Community

We believe that we’re providing more than just bags and accessories.e’re supporting an active, family-friendly lifestyle full of adventure. We love getting to know our customers and connecting our JuJuBe family to one another. Come see what we’re all about: join the JuJuBe community on Facebook or follow us